Rooted in Purpose
"I’m here to walk with truth, share light, and do my part —
quietly, wholeheartedly." - Cristina
"I help brands and leaders boost performance through culture, behavior, and marketing transformation."
ABOUT
Cristina Guida La Licata advises organizations, leaders, and brands on how to ignite behavioral transformation, elevate cultural intelligence, and create spaces where performance and humanity coexist.
A trusted partner to global clients in the luxury, leadership, and lifestyle sectors, Cristina combines strategic marketing expertise with emotional intelligence and spiritual grounding.
She believes that meaningful transformation begins with inner alignment — and that true performance is fuelled by truth, connection, and conscious leadership.
Cristina is also the author of The butterfly of steel and On a Journey: Within Me, Within You (available in English and Italian), two deeply personal books exploring resilience, identity, and the power of the unspoken.
CONSULTANCY
Elevating Brands with purpose and impact.
Cristina helps luxury brands and visionary businesses connect deeply, communicate with clarity, and align strategy with authenticity — inside and out.
With a unique blend of strategic insight and human-centered storytelling, she supports organizations in building meaningful brands, redefining their presence, and creating experiences that inspire lasting loyalty.
Curious to see how your brand can rise with meaning?
Discover Cristina’s approach.
TRAININGS
Transforming performance through purpose, behaviour, and culture.
Cristina designs and delivers high-impact learning experiences that go beyond skills — they shift mindsets.
Her trainings integrate business strategy, emotional intelligence, and experiential learning to:
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Elevate leadership and team effectiveness
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Foster a culture of accountability and authenticity
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Drive lasting behavioral transformation
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Align individual purpose with organizational goals
From bespoke programs for global brands to leadership intensives for high-performing teams, Cristina brings clarity, depth, and results.
PUBLICATIONS
Books that reveal the power of what we don’t say.
Cristina’s books are more than reflections — they are openings. Written with emotional precision and spiritual depth, her works invite the reader to pause, feel, and reconnect.
Each book is an exploration of silence, strength, and self-awareness — a journey through what lies beneath the surface.
SPEAKING ENGAGEMENTS
Cristina’s voice brings stillness to the stage and clarity to the room.
She speaks on behavioural transformation, leadership, emotional truth, and conscious business — always from a place of authenticity and depth.
Watch a sample of Cristina's speaking engagements here.
WHAT CLIENTS SAY
Real estate company
"I couldn’t be happier with the experience I had working with Cristina! From our very first conversation, she was fully committed, incredibly responsive, and brought such uplifting, positive energy to the project. From the website design to the logo and business card, every single piece came together beautifully and felt perfectly aligned. It was more than just design work, it was a complete brand brought to life with intention and style. I’m so grateful I chose her for this important project. Her dedication, creativity, and professionalism truly exceeded all expectations. Thank you, Cristina, I’ll always be thankful for your role in bringing this dream to life. Highly, highly recommend!".
F. Founder & CEO
DerivTrades Investing FZE
"I’ve had a positive experience working with Cristina on the website. Her attention to detail, layout consistency, and ability to align the visual style with the brand identity have been impressive. The edits have enhanced both user experience and content clarity, and her responsiveness to feedback has made the collaboration efficient.
Definitely I recommend her service. Thanks again for the effort and professionalism.".
Giuliano Alessandro Decorato, Managing Director
Lucia Boscaini
"Working with Cristina was a true pleasure — her strategic support and creative vision for our social media gave the Orchestra di Roma concert the visibility it deserved. A trusted partner with a refined sense of storytelling.".
Lucia Boscaini, Curator - Cultural Projects Advisor
Acetaia LP
"Cristina guided us with clarity and vision in shaping our marketing strategy and website. Her work brought elegance, authenticity, and real impact to our brand".
Family Lancellotti, Owner