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Strategic Branding. Purposeful Marketing. Meaningful Communication.

In a crowded market, the brands that rise are those that connect deeply, communicate clearly, and operate with integrity — inside and out.

 

Cristina works with luxury brands, premium retailers, and visionary organizations to align their brand, marketing, and communication strategies with authentic purpose and high performance.

With years of experience leading global marketing and communication iconic luxury and premium brands, she understands the complexity of brand-building in high-value environments — and how to turn strategic vision into emotional impact.

Consultancy services.

Brand Strategy & Positioning

Cristina helps organizations define or refine their brand essence, ensuring it resonates with both internal culture and external audiences. Together, they craft positioning that is emotionally engaging, competitively sharp, and future-ready.


Services include:

  • Brand identity alignment

  • Purpose, mission, values articulation

  • Brand narrative and storytelling frameworks

Communication Consulting

Great communication creates trust, loyalty, and emotional connection. Cristina works with leadership, marketing, and HR teams to craft messaging and engagement strategies that reflect the brand’s soul while driving measurable results.


Services include:

  • Internal & external communication strategies

  • Thought leadership & executive voice development

  • Purpose-driven content architecture

  • Leadership communications and internal culture alignment

Marketing Strategy

Luxury and premium marketing is not about noise — it's about meaning. Cristina supports brands in creating thoughtful, data-informed marketing strategies that elevate positioning, drive engagement, and create lasting value.


Services include:

  • Integrated marketing strategy design

  • Campaign ideation and go-to-market planning

  • Customer journey mapping & segmentation

  • Influencer & experience-led strategy

Website

Cristina supports businesses and personal brands in bringing their identity to life through creative website design, strategic marketing, and branding development.

 

Services includes:

  • Full concept creation

  • Visual storytelling

  • Brand voice definition, content support,

  • Coordination with designers and developers to ensure a seamless, professional, and emotionally engaging online presence.

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Engagement formats

- Project-Based Consulting (Strategy, Audit, Implementation Support)
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Advisory Support (Retainer or Strategic Counsel Sessions)
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Workshops for Teams (Brand Alignment, Messaging, Purpose, Tone of Voice)
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Executive Advisory (1:1 Strategy Consultancy)

Clients' benefits

- Clarity on brand voice, purpose, and strategic direction
- Internal alignment between leadership, marketing, and culture
- Increased
brand trust, consistency, and emotional impact
- Empowered teams who live the brand and communicate with confidence

What makes Cristina's approach different

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Luxury DNA + Human Connection

"Years in the luxury automotive and lifestyle world taught me how to craft messages that exude excellence — but my real strength is helping brands connect emotionally and ethically, not just visually."
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©2025 by Cristina Guida La Licata

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Rooted in Light, aligned with purpose - expanding in flow (888).

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