Strategic. Purpose-Driven.
People-Centric.
Cristina Guida La Licata is a trusted marketing and communications consultant to brands and retailers, supporting them in driving performance through behavioral transformation, culture evolution, and brand strategy.
With years of experience across the automotive, lifestyle, luxury and premium sectors, Cristina helps organizations build human-centered cultures, elevate client experience, and align marketing strategies with business goals.
She brings together a rare combination of brand expertise, emotional intelligence, and people development — enabling brands to perform better by becoming more intentional, connected, and impactful.
Who Cristina works with.
She partners with:
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Luxury brands in fashion, automotive, hospitality, beauty, and lifestyle
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Luxury and premium retailers seeking to elevate client experience and team engagement
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Marketing teams aiming to align internal culture with external brand promise
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Leaders and HR professionals committed to building emotionally intelligent organizations
How Cristina delivers value.
Marketing & Brand Strategy
Cristina helps brands clarify their positioning, articulate their brand voice, and design strategic campaigns that connect emotionally and deliver commercially.
Training & Facilitation
She designs and delivers immersive learning programs that inspire behavioral change — focused on marketing communications, emotional intelligence, team culture, and service excellence.
Consulting & Culture Transformation
Cristina advises organizations on how to align culture with purpose and business strategy, guiding leaders through change with empathy, insight, and a clear action path.
Elevating Brands through Connection & Excellence.
Cristina has held senior leadership positions with prestigious brands including: Ferrari, Alfa Romeo, Fiat, Jeep, Abarth, and Lotus Cars — leading global marketing, communications, and client engagement across multiple regions.
She understands the unique demands of high-value environments and specializes in blending brand exclusivity with authentic human connection — helping brands deliver elevated experiences both inside and out.
Education & Certifications
Brain Profiler
Certified, by Six Seconds
BA in Oriental Languages –
Ca’ Foscari
University of Venice, Italy
Master in Chinese Management – University of Turin, Italy
Certified HR Business Partner –
AIHR Academy
Emotional Intelligence Accredited
Practitioner
Motivational Speaker – IAP Career College
Fashion & Luxury Management – Bocconi University, Milan, Italy
RECOGNITION
Cristina’s strategic and creative contributions have been recognized across the industry:
🏆 Marketing Game Changer Campaign ME
🏆 Grand Prix Industry Craft Dubai Lynx
🥇 Best Automotive Campaign Effie MENA
🥇 Best PR Campaign B2C PRCA Awards
🥇 Best Digital Campaign UAE MEPRA Awards